Emma IkwenHi, I'm Emma

Growth Engineer

I help founder-led B2B SaaS companies turn manual customer acquisition into a scalable revenue system.

Off-the-shelf software gets you the same tools everyone else has.

Your competitive advantage comes from how those tools are connected and optimized around your business.

That's the part I build.

Prospect sources
CRM & data
Tools & workflows
Docs & SOPs
Teams & channels

One connected system

  • One source of truth
  • Automated workflows
  • Decisions backed by data
  • Outcomes you can measure

Your scattered pieces, connected and tuned to your business needs.

Services

What I help businesses do.

I build systems that engineer growth by optimizing how your business actually sells — across your customers, your team, and the stack you already run.

01Discover

Prospect Discovery

Find the right customers, consistently.

  • Companies and people matched to your ICP
  • Target accounts and buying signals, monitored
  • Manual prospect research, gone
02Understand

Customer Intelligence

One source of truth: who to contact, why, and what's next.

  • AI-assisted lead qualification
  • Unified customer profiles
  • Sharper prioritisation
03Operate

Revenue Workflows

Repetitive work, engineered out of the pipeline.

  • Outreach workflows
  • Lead routing
  • Internal automations
04Improve

Revenue Intelligence

Measure what matters. Improve what works.

  • Funnel and conversion reporting
  • Opportunity tracking
  • Decisions driven by data, not intuition

How this works

What to expect, step by step.

01

Understand

I map how you win customers today, where data comes from, where it stalls, where manual work slows your team.

02

Design

We target the systems with the most leverage — the highest-impact opportunities first, not everything at once.

03

Build

I design and build custom software around your existing tools, workflows and team.

04

Iterate

We refine the system as you grow because customer acquisition never stands still, and your software shouldn't either.

Ways to work together

However you need me to plug in.

Become part of your team.

Embedded engagements

I join your team as a contract engineer and build alongside you, day to day.

A scoped system, shipped.

Project-based builds

A defined build, delivered end to end — from spec to something running in production.

Ongoing, part-time.

Fractional partnerships

Senior growth engineering on a recurring basis, without a full-time hire.

Not sure which fits? Let's figure it out together.

Get in touch

Selected work

Systems in the wild.

Outlever — revenue system

Outlever

Latest

San Diego, California

The revenue engine behind newsroom-as-a-service.

An AI-powered content and editorial platform. I engineered custom prospect discovery, qualification, CRM, and outreach systems that helped editorial teams consistently identify and engage the right people at scale.

Custom CRMProspect discoveryAutomated outreach
Cealed — compliance platform

Cealed

Compliance SaaS

Lagos, Nigeria

Compliance, turned into a system.

Led delivery of a new product for data protection officers — automating compliance workflows, with an AI-driven tool for internal and third-party vendor risk assessment.

AI workflowsAutomated operationsRisk assessment

About

Emma Ikwen

Why I build systems, not just software.

After 5+ years of working across compliance, real estate, media and B2B SaaS, I noticed something.

Every industry looked different, but every growth problem was similar.

The company already had software. The real challenge was getting it to fit the way their business actually worked. The system connecting it was always the real bottleneck. That's the foundation of how I work today.

What I believe

01

Growth is a systems problem.

Buying another tool rarely creates leverage. Connecting the right tools into one repeatable workflow does.

02

AI only creates value inside a workflow.

The most valuable AI isn't another chatbot. It's AI that quietly helps people make better decisions while they're already working.

03

Every business deserves its own operating system.

Your customer acquisition process is part of your competitive advantage. Your software should adapt to your business — not the other way around.

More on my impact at Outlever

An AI-powered content and editorial platform.

Millions

Public signals & prospect records processed

Scaling signal processing from thousands to millions surfaced 3× more prospects.

Tens of thousands

CRM records organised & enriched

Enabled a 2× increase in qualified leads entering the CRM through an AI-driven lead qualification pipeline and a custom-built CRM and campaign management system.

Automation

Manual outreach work, engineered away

Reduced outreach time by 80% by implementing a system that standardized messaging and campaign workflows across email and LinkedIn.

End-to-end

The revenue pipeline, unified

Every workflow connected, allowing data to flow seamlessly between systems for faster, more informed decisions.

Let's build your revenue engine.

Tell me how your business finds and wins customers today — I'll show you where a system would change everything.

Get in touch